Aviv the project came together via Sunflower You Are My Sunshine shirt. video conferencing. “Everything happened so quickly. We hopped on a Zoom session and just talked it out; then, they did a beautiful job of shipping the samples immediately,” says Aden. “I took a screengrab and texted it to my brother so he could show my mom. Then I was calling my cousin who worked with me at St. Cloud and was the person who originally got me the job! Creating these has been such an honor and a full-circle moment.
Sunflower You Are My Sunshine shirt, hoodie, sweater, longsleeve and ladies t-shirt
There’s a reason we’ve never connected loungewear with fashion or considered it part of our actual style Sunflower You Are My Sunshine shirt. For most of us pre-, leggings and sweatpants were merely the soft clothes we changed into after work, the worn-out or baggy things we’d never dream of wearing in the “real world.” Now, of course, that liberating feeling of ripping off your suit and wrapping yourself in fleece isn’t even happening: Our entire day is spent in a comfy, cozy dream state. Understandably, it’s inspiring us to up our loungewear game—if not for the benefit of our colleagues on Zoom, then at least for our own productivity. It’s true that we work smarter and perform better when we feel put together, a concept that contradicts the very point of loungewear. But we’re finding there’s a difference between a stained gray hoodie and an outfit—yes, outfit—that’s both exceedingly comfortable and surprisingly elegant.
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