As James so clearly Underestimate Us That’s Be Fun Varsity Style Retro Football shirt. puts it, the time when the fashion industry could insulate itself, or remain neutral or detached from politics, is now a thing of the past. “The real barometer of luxury today is the care that someone puts into something and the values that a brand stands for. I’m not afraid of it because I’m also not interested in entertaining anyone or creating for anyone that doesn’t value me as a human or my rights. I don’t want their money. I’m not a ‘sell the shoe at all cost’ type of designer, and I would never want to be. Life is too short for that.
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All to say, while traditional fashion companies are overhauling their businesses and struggling to stay afloat, Lunya has little to fix. “We’re going to go deeper in what we do, for sure Underestimate Us That’s Be Fun Varsity Style Retro Football shirt. Merrill says. She’s released new collections in lockdown, like breezy linen-silk jumpsuits and shirts, and says she hopes to introduce more options to serve a wider group of people in the future. (On that note, Lunya does have a men’s counterpart, Lahgo, for guys who are interested.)
Our clothes are already so finely tuned for this, so we’re focusing on things that are less visible to the consumer, like shortening factory lead times to help us be more reactive, hold less inventory, and ultimately create less waste,” Merrill says. “Right now, I can get most of my product within two months, and some within seven days, so I can almost produce on demand. We need to move toward delivering things to the consumer when they really want them. I think you’re going to see a lot of brands working on that, because as wholesale becomes a smaller piece of the pie and brands take on the responsibility of carrying their own inventory [through direct-to-consumer sales], they’ll have to improve their buying habits to avoid waste. That’s the ideal scenario, for the planet and for your business.
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