Aviv the project came together via Halloween 2020, Funny Black Cat with Mask shirt. video conferencing. “Everything happened so quickly. We hopped on a Zoom session and just talked it out; then, they did a beautiful job of shipping the samples immediately,” says Aden. “I took a screengrab and texted it to my brother so he could show my mom. Then I was calling my cousin who worked with me at St. Cloud and was the person who originally got me the job! Creating these has been such an honor and a full-circle moment.
Halloween 2020, Funny Black Cat with Mask shirt, hoodie, sweater, longsleeve and ladies t-shirt
All to say, while traditional fashion companies are overhauling their businesses and struggling to stay afloat, Lunya has little to fix. “We’re going to go deeper in what we do, for sure Halloween 2020, Funny Black Cat with Mask shirt. Merrill says. She’s released new collections in lockdown, like breezy linen-silk jumpsuits and shirts, and says she hopes to introduce more options to serve a wider group of people in the future. (On that note, Lunya does have a men’s counterpart, Lahgo, for guys who are interested.)
Our clothes are already so finely tuned for this, so we’re focusing on things that are less visible to the consumer, like shortening factory lead times to help us be more reactive, hold less inventory, and ultimately create less waste,” Merrill says. “Right now, I can get most of my product within two months, and some within seven days, so I can almost produce on demand. We need to move toward delivering things to the consumer when they really want them. I think you’re going to see a lot of brands working on that, because as wholesale becomes a smaller piece of the pie and brands take on the responsibility of carrying their own inventory [through direct-to-consumer sales], they’ll have to improve their buying habits to avoid waste. That’s the ideal scenario, for the planet and for your business.
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