Milan witnessed a big change, too. I Want My Old America Back Moccasin Creek T-shirt Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.
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Though trousers have been significant for the past few seasons, I Want My Old America Back Moccasin Creek T-shirt all signs point to the fact that skirts are well and truly back for 2024 (I check Google Trends on the daily, so I know you’re searching for them!). The skirt’s hold on spring/summer 2024 is undeniable, as according to Tagwalk, there are 33% more of them this season compared to spring/summer 2023. Styling-wise we saw everything from simple tees and vests to bikini-style tops, but the most elegant way to wear your skirts right now is with a blouse. Don’t take my word for it though—instead, bank on Ferragamo, Louis Vuitton and Carven. “Sorry suiting, but the most commanding look this season comes from the unexpected pairing of loose, languid layers,” says Remy Farrell, Who What Wear UK fashion editor. “Where some see strength in boxy silhouettes and graphic lines, there is an undeniable assurance and quiet confidence to tucking a sheer blouse into a streamlined skirt—a clear sign that unabashed femininity is showing up and out this season, and if anything convinces you to trade in trousers, it will be that Givenchy moment [pictured above].”. Nothing says springtime like white dresses; they really do make up the DNA of our wardrobes in the warmer months. What’s so fresh about S/S 24’s version of this classic is that it doesn’t just come courtesy of cotton. In fact, you’ll find it in chiffon, silk, taffeta and gauzy knits. “Winter might be all about the LBD, but for spring/summer 2024, white dresses in all iterations are coming to the fore once again, with plenty of designers honing in on statement, snowy pieces that can be worn by everyone,” says Who What Wear UK managing editor Poppy Nash. “Whether you’re a romantic who is a fan of fairytale-esque, frothy, floor-length numbers (like me) or are a minimalist who prefers elegant and chic, clean lines in the form of structured minis and midis, there’s something for you here. You’ll often see 2024’s signature white dress combined with other key trends for the season, such as sheer fabrics, romantic details like draping and flat footwear, too. Combine them all for an outfit that shows you really know your stuff.”. “S/S 24 is all about simplicity-meets-sophistication, and if you’re looking to buy one statement-making piece this season, make it a white dress,” concurs Speed. “There’s nothing quite as eye-catching as an all-white look, and it’s a piece you can easily tailor to your own style.”
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