Waste is a concept that I Work Hard So That My Dog Can Have A Better Life shirt. doesn’t really exist in her family’s village—nor does the word sustainable. “A few years ago, I went back to my uncle’s workshop and was explaining the sustainable fashion movement to him, and I asked what our word for sustainability was,” Bousso explains. “And he said, ‘We don’t have a word for it… It’s just life.’ He was mind-blown that it’s a trend in the West. They never waste anything, and it’s a result of having so few resources. It isn’t a matter of choice—if you have a cow, you use the entire animal, including the horns. If you have a piece of fabric, you cut it at a special angle so you can make two dresses, not one, and use the scraps for something else, because you probably won’t be able to buy more for another week.
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All to say, while traditional fashion companies are overhauling their businesses and struggling to stay afloat, Lunya has little to fix. “We’re going to go deeper in what we do, for sure I Work Hard So That My Dog Can Have A Better Life shirt. Merrill says. She’s released new collections in lockdown, like breezy linen-silk jumpsuits and shirts, and says she hopes to introduce more options to serve a wider group of people in the future. (On that note, Lunya does have a men’s counterpart, Lahgo, for guys who are interested. Our clothes are already so finely tuned for this, so we’re focusing on things that are less visible to the consumer, like shortening factory lead times to help us be more reactive, hold less inventory, and ultimately create less waste,” Merrill says. “Right now, I can get most of my product within two months, and some within seven days, so I can almost produce on demand. We need to move toward delivering things to the consumer when they really want them. I think you’re going to see a lot of brands working on that, because as wholesale becomes a smaller piece of the pie and brands take on the responsibility of carrying their own inventory [through direct-to-consumer sales], they’ll have to improve their buying habits to avoid waste. That’s the ideal scenario, for the planet and for your business.
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