Milan witnessed a big change, too. Illustration of Santa Claus Holding a Red Cup Unisex T-shirt & Sweatshirt Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.

Illustration of Santa Claus Holding a Red Cup Unisex T-shirt & Sweatshirt ,hoodie, sweater, longsleeve and ladies t-shirt

If you can believe it, Illustration of Santa Claus Holding a Red Cup Unisex T-shirt & Sweatshirt fashion month for S/S 20 is finally behind us. Now that New York, London, Milan, and Paris Fashion Weeks are all merely not-so-distant memories, it’s time to reflect on what we saw both on and off the runways over the past 30 or so days. Recently, my fellow editors broke down the bag trends that are sure to blow up next spring, the brands that were most prevalent among the street style set this season, the pant style everyone wore in Paris, the shoe trends that reigned supreme, as well as the top runway looks from all four cities. If that wasn’t enough, I can promise you there is more to come, starting with this very post. After carefully scrutinizing all the street style snaps as they poured in from every city, it came to my attention that there’s a new It bag among the fashion set. Interestingly, it’s by a brand you might have heard of, but quite possibly not seeing as it only launched in 2017 (but has already become a favorite among fashion insiders, influencers, and even celebs). The brand I’m talking about is none other than Wandler, and the bag, called the Georgia, launched last month as a part of the F/W 19 collection. Before we get to the hard evidence (and by that I mean recent street style), I thought I’d share why I think the bag is on the way to fame. It’s a classic, baguette shape; small, but not too small; sleek and structured; comes in a handful of materials and colors (all of which are neutral for now); comes with a long strap and short top handle for carrying options; and, as far as designer bags go, isn’t astronomically expensive with the various versions currently available ranging from $765 to $1060. Considering that the bag is timeless in design, if one can budget for it, the price is warranted by its investment-worthiness. Combine these things with the fact that I have a knack for identifying It bags, and you should have all the information you need to just trust me on this one.