Milan witnessed a big change, too. It’s Fine I’m Fine Everything Fine Unisex T-shirt & Sweatshirt Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.

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Now that fashion month has officially (finally?) ended, It’s Fine I’m Fine Everything Fine Unisex T-shirt & Sweatshirt we can sit back and properly digest the best of the best from all four fashion weeks. Just this past week, we scanned thousands of street style pictures to identify the eight most popular clothing brands from fashion month, and today we’re here to do that same exact thing with bags. Predicting which handbag styles and brands will be spotted on the arms of every stylish fashion week attendee is one thing, but pulling all the street style proof of which styles actually were everywhere on the map is something you can’t argue with. Facts are facts, and we’ve got heaps of them for you to scan below as we highlight the most popular handbags spotted during fashion week. The list below was difficult to narrow down, but we did so based on the number of photos taken of each bag compared to all the rest, and these six styles dominated by a landslide. Yes, the Bottega Veneta clutch is in there, but so are a few other newly iconic handbag styles that we suggest you read up on and add to cart.