Drumroll, please… there’s a new trend that’s reigning “supreme” among teenagers. James Mccann Hit By Pitch To Face T-shirt According to a recent survey conducted by Piper Jaffray, teens are very much into streetwear labels—i.e., Supreme, Adidas, and Vans, to name a few—and hence, the streetwear trend (more info about the history of streetwear can be found here). As Business of Fashion reported from the survey, the demand for clothing and shoes that give off that classic “street” feel has skyrocketed. “Adidas cracked the top 10 for the first time among teens … while Supreme rose from 10th place last fall to 7th in the latest survey,” per BoF. In the footwear group, Vans saw the biggest increase, jumping “from the preferred choice of 9% of teens a year ago to 16% in the spring survey.”. The reason behind these gains that are particularly in the footwear category? Erinn Murphy, senior research analyst at Piper Jaffray and co-author of the report, shared with BoF that “both Vans and Adidas have this ‘open-source’ platform where they allow pop culture to help guide and influence how they are positioned with the consumer today. Having a very collaborative environment when it comes to the softer side of brands is very important.”
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Last week kicked off fashion month, arriving at its first stop: James Mccann Hit By Pitch To Face T-shirt New York. The street style scene over in NYC is one of the best, in my opinion. Each season, fashion girls step out in the freshest, most forward ensembles to attend the NYFW shows, and, more often than not, it’s their creative looks that end up setting the trend for the rest of the season. Speaking of trends, I’ve already spotted a handful that I just know will stick around long after the last models step off the runway. From all the clean, neutral looks filling up street style galleries all over the internet to the accessory trend that takes any outfit up a notch (or five), I’m sharing the top five trends I’ve spotted already at NYFW—and how to get each of them without spending more than $60. Yes, thanks to our fabulous Who What Wear collection at Target that serves up an array of the freshest trends each month, it’s never been easier to look as cool as all the fashion girls without breaking your budget.
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