As James so clearly Just a woman who loves Schnauzers and america shirt. puts it, the time when the fashion industry could insulate itself, or remain neutral or detached from politics, is now a thing of the past. “The real barometer of luxury today is the care that someone puts into something and the values that a brand stands for. I’m not afraid of it because I’m also not interested in entertaining anyone or creating for anyone that doesn’t value me as a human or my rights. I don’t want their money. I’m not a ‘sell the shoe at all cost’ type of designer, and I would never want to be. Life is too short for that.
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Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman Just a woman who loves Schnauzers and america shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns—didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves
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