Milan witnessed a big change, too. life is better with a dog Tshirt – High durability non-shrink fabric – Cross-gender Fashion Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.
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True story: I moved back to the East Coast from Los Angeles a couple of years ago, life is better with a dog Tshirt – High durability non-shrink fabric – Cross-gender Fashion and for my first month here, it rained almost every day. Coming from a place where it typically rains once in a blue moon, I was thoroughly unprepared. Before the bulk of my wardrobe arrived, I was armed with a denim jacket, and the closest thing I had to rain shoes was a pair of Everlane loafers. I felt like a fool surrounded by prepared east-coasters in goulashes and anoraks. So it got me thinking about how I can pre-plan for rainy days in the future—while still looking cute (naturally). Fittingly, I took to the internet and researched the rainy-day style of street-style stars while out and about when the forecast was less-than-stellar during fashion month. The results of my research? A crop of fresh outfit ideas for the inevitable string of rainy days to come.
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