You tell them we have Mermaid Just A Mer witch Making Ocean Potions shirt. our own factory and are printing fabric on demand, it relieves quite a bit of the pressure [they’re used to experiencing] with deadlines,” explains Nicole King, Resonance’s design director. “This technology allows them to spend more time being creative. The pressure of predicting what fashion will be like 12 months from now is completely eliminated.
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Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman Mermaid Just A Mer witch Making Ocean Potions shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns—didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves
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