Does the perfect screen print exist. Michael Jackson the GOAT shirt How many times have you tried and failed at getting the perfect print ? Brett Bowden, owner of screen print shop Printed Threads has been in the business long enough to have learned all the best printing practices that took him from amateur level to now one of the most sought out printers in the country. He also gives presentations and demonstrations to thousands of printers a year, so you could say he’s an expert in his craft. So what is the perfect print? Is there really such a thing? In Brett’s opinion, the perfect print is subjective on the message that is coming across. To achieve such a task, it takes a few key factors: premium apparel, a meaningful design, and a great touch and feel. When you stick to those substantial pillars, you’re sure to see success.
Michael Jackson the GOAT shirt, hoodie, sweater, longsleeve and ladies t-shirt
For those new to this industry. Print-on-demand occurs with direct-to-garment (DTG) printers. These are like large inkjet printers that can print directly on to cotton fabrics. Print-on-demand works for people starting out their clothing line because there are not many upfront cost. It works by you’re simply going to be having your credit cards charged when someone else buys your product from your website. This is great for small influencers or small retail brands. DTG is a great option for anybody who is unsure about how much inventory they should buy, because they don’t have that purchase history with their audience. Michael Jackson the GOAT shirt With DTG, you can offer new designs, try a new line, or target a more niche audience. If you’re not sure how these designs will perform, you won’t be risking that much with DTG. You can start with print-on-demand and then graduate into screen printing for each individual design. Let’s say you have a company logo with one or two colors in the design and you want to print on a black shirt. If you’re planning to sell 500 of them, it is not in your best interest to offer it on print-on-demand but rather try screen printing which you can produce for five or six dollars. Pricing is worth it to switch to traditional screen printing with as few as 50 pieces per design. If you know you can sell 50 pieces of a design, you’ll most likely be saving money with screen printing. Another positive to screen printing is the washability and feel of the print is a bit more premium than DTG.
So what’s best for your brand?
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