Milan witnessed a big change, too. My Daughter Interesting Father’s Day Unisex T-shirt & Sweatshirt Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.

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The fact that a hair accessory won It Item of the Year means that when it comes to this industry, My Daughter Interesting Father’s Day Unisex T-shirt & Sweatshirt there really is no item too small to make a huge impact. Headbands have never really been “out” per se, but once fashion girls saw those puffy satin headbands come down the S/S 19 Prada runway, all bets were off. Coming in an assortment of candy colors, these pricey hair accessories sold like hotcakes, but spending almost $300 on a headband was not in the cards for everyone, and rightfully so. Naturally, other brands started jumping on the headband frenzy, and in the blink of an eye, these puffy hair adornments were pretty much all the fashion set cared about. “You know what they say: The higher the headband, the closer to [the fashion] gods,” Collings told us. “You’d be hard-pressed to find a stylish woman who didn’t sport a velvet, silk, or satin headband this year.”. “It was refreshing to see padded pink and bold headbands this year. So youthful yet so chic,” said one of our readers. This trend was easy to wear and find at low prices across the board. One of the infamous fashion-girl hacks of 2019 was identifying a trend like padded headbands and scoring it on Amazon for under $10—see for yourself in the shopping selection below. According to the general manager of ShopStyle, Alison Stiefel, headbands have shown the biggest increase in searches on ShopStyle’s site with a +14,100% spike. This means that although this trend has certainly dominated the market this year, shoppers are still spending on the accessory. So if you have yet to buy into it, the data show that it’s not too late.