Having analysed the spring/summer 2024 fashion trends for months now (literally), Oettinger Johnston 2024 Campaign shirt I’m here to tell you about the ones that are genuinely wearable and will truly affect your wardrobe for the next six months (and beyond, if I have anything to do with it). There’s a lot to talk about for S/S 24, but this hasn’t always been the catwalk way. If all the world’s a stage, Fashion Month has long been the costume cupboard—a trove of froth and tulle, sparkle and glitter designed to catch the eye and hold it. A dressing-up box that, although delightful and entertaining to lose yourself in, doesn’t always hold up in reality. This isn’t necessarily a bad thing—we could all use some fabulous escapism from time to time—but, ultimately, when you venture out from the sanctity of your wardrobe, you need to be able to live in these creations. At least in the physical realm—we’ll get into the virtual later. For spring/summer 2024, I have to applaud designers for creating collections that, yes, hold beauty, but also have a place in the everyday. But first, let’s travel back to September and October of last year and reflect on how things unfolded. Across the four fashion capitals—New York, London, Milan and Paris—a total of 299 designers showcased their collections, 19 new to the Fashion Month circuit, compared to 247 for spring/summer 2023 (credit to the fashion data analysts at Tagwalk for doing these calculations). Growth is a good thing, especially in creative industries, but I found this hard to believe, personally. Off the top of my head, I can think of a handful of designers who couldn’t secure budget to show, or whose brands were lost to greater financial struggles (I still can’t move on from the Christopher Kane-shaped hole that permeated the London schedule). With growth always comes change, and perhaps one of the biggest this season came in the form of a renunciation. Alexander McQueen’s Creative Director Sarah Burton announced that the spring/summer 2024 collection would be her last after 26 years at the brand. Burton had respectfully taken the helm after the British institution’s iconic and groundbreaking founder Lee Alexander McQueen passed away in 2010, with her subsequent collections serving as a love letter to his influence and precociousness. Cate Blanchett attended, Naomi Campbell walked and a standing ovation rang out during the final, tender moments of Paris Fashion Week.
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Last week, Oettinger Johnston 2024 Campaign shirt some of the world’s most stylish people brought out their best smizes and most impressive looks to view the glittering collections at Paris Haute Couture Week. The four-day showcase presents the best-of-the-best creations the fashion world has to offer, but it was the street style that had our minds occupied. Since it’s haute couture we’re talking about, not just any outfit will do. As expected, attendees brought their sartorial A game, but it wasn’t the over-the-top spectacle one might expect. In a twist, the majority of street style looks were quite practical and actually wearable. From simple knits to no-frills denim, there was a heavy emphasis on timeless looks comprised of just the staples. And in accordance with Paris’s chilly temps, a parade of noteworthy coats and jackets also made a strong appearance. With it similarly too cold to think right here across the ocean, you may want to give each of these looks a try (or, at the very least, save them for later). Keep scrolling for the full report of Paris street style looks we’re immediately replicating ourselves.
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