Having analysed the spring/summer 2024 fashion trends for months now (literally), OH, DEER IT’S CHRISTMAS Unisex Tshirt, Cotton Womenswear, High durability non-shrink fabric I’m here to tell you about the ones that are genuinely wearable and will truly affect your wardrobe for the next six months (and beyond, if I have anything to do with it). There’s a lot to talk about for S/S 24, but this hasn’t always been the catwalk way. If all the world’s a stage, Fashion Month has long been the costume cupboard—a trove of froth and tulle, sparkle and glitter designed to catch the eye and hold it. A dressing-up box that, although delightful and entertaining to lose yourself in, doesn’t always hold up in reality. This isn’t necessarily a bad thing—we could all use some fabulous escapism from time to time—but, ultimately, when you venture out from the sanctity of your wardrobe, you need to be able to live in these creations. At least in the physical realm—we’ll get into the virtual later. For spring/summer 2024, I have to applaud designers for creating collections that, yes, hold beauty, but also have a place in the everyday. But first, let’s travel back to September and October of last year and reflect on how things unfolded. Across the four fashion capitals—New York, London, Milan and Paris—a total of 299 designers showcased their collections, 19 new to the Fashion Month circuit, compared to 247 for spring/summer 2023 (credit to the fashion data analysts at Tagwalk for doing these calculations). Growth is a good thing, especially in creative industries, but I found this hard to believe, personally. Off the top of my head, I can think of a handful of designers who couldn’t secure budget to show, or whose brands were lost to greater financial struggles (I still can’t move on from the Christopher Kane-shaped hole that permeated the London schedule). With growth always comes change, and perhaps one of the biggest this season came in the form of a renunciation. Alexander McQueen’s Creative Director Sarah Burton announced that the spring/summer 2024 collection would be her last after 26 years at the brand. Burton had respectfully taken the helm after the British institution’s iconic and groundbreaking founder Lee Alexander McQueen passed away in 2010, with her subsequent collections serving as a love letter to his influence and precociousness. Cate Blanchett attended, Naomi Campbell walked and a standing ovation rang out during the final, tender moments of Paris Fashion Week.
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Looking ahead at all that 2020 has in store for us, OH, DEER IT’S CHRISTMAS Unisex Tshirt, Cotton Womenswear, High durability non-shrink fabric there are so many glorious new trends to get excited about. We’ve already laid the groundwork for the S/S 20 runway trends that will have the biggest impact, but now it’s time to shift our focus to what fashion people will actually be wearing to and from the shows, aka the street style. We always get giddy at the thought of seeing the street style looks from every fashion week since many of them end up setting the trends all on their own. In the meantime, we’re placing bets on which new trends will dominate in the year ahead. Will beige still reign supreme, or will another color trend eclipse it? Will we see fashion people carrying more micro or oversize bags? Ahead, we’re making our predictions on the street style trends we expect to see the most of in 2020. Scroll down to see the seven trends we’re highlighting and shop the versions of each that are already available. Only time will tell if we were right or not… The “fashion suit” isn’t exactly a brand-new trend, but believe me, it’s about to be one of (if not the) most important silhouette of the coming season, and probably the year if we’re being honest here. In 2020, expect to see creative new twists on the power silhouette, with updates like fresh colors and prints. There will also be short and skirt suits.
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