London street style isn’t a new phenomenon—the pavements of our capital city have long been dotted with photographers capturing the fashion zeitgeist, Pain Olympics logo shirt from i-D magazine’s era-defining straight-ups in the 1980s through to documentary snaps of Carnaby Street’s ’60s mods and rockers. You’ll even be able to dig up a Victorian-style snap here and there—even if the focus was probably on the automobiles and industry backdrop, we won’t pass up any chance to see a bustle in action. Today, you might be likely to find less of the extremely diverse underground tribes that this cultural hub has always been famed for, but there are still style factions present (and many that we draw great inspiration from). London’s a place where you can wear your wackiest outfit to breakfast and no one will bat an eyelid. However, it’s also a place where you can be ultra-chic and businesslike one day and trend-driven the next. Your style can be whatever it wants to be at any given time. And it’s true—Brits really do give good outfit inspiration 24/7. Keep reading to see great outfit ideas from the sidewalks—as well as a few guest appearances from our very own team.
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This season saw a retelling of the romantic narrative that designers flirt with every spring season, Pain Olympics logo shirt only this time it comes with an edge. There were sweeping gowns to swoon over but with modern translations to balance them out, such as fresh silhouettes, fabric pairings and garment combinations. The runway imagining of the Dakota Johnson adaptation of Persuasion, if you will. For me, the mood is encapsulated by Liberowe’s viral peplum jacket. “I’m a sucker for practicality and so most of my wardrobe consists of classic, capsule basics like black trousers, striped knits and white shirts,” professes Dawes. “But that doesn’t mean there’s not a part of my soul that longs to embrace a world of prettier, more ‘feminine’ fashion. Enter the modern romantics trend; an all-round cooler, fresher and easier way to incorporate chiffon-y pastels, frills and bows into our everyday wardrobes, and an answer to my fashion prayers. “The S/S 24 collections are all about wearability, but this trend is proof that doesn’t have to mean boring. All it takes is layering a flash of pink and lace under a trench coat as seen at Gucci, adding a bow to comfortable kitten heels at Erdem or a cardigan to your favourite full skirt, or pairing pearl earrings with a monochromatic outfit by way of Givenchy. If Marie Antoinette was dressing for 2024, she’d be spearheading this trend for certain.”
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