Milan witnessed a big change, too. Panda Colorful Tshirt – High durability non-shrink fabric – Cross-gender Fashion Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.
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The notion of florals is normally identified with the coming of spring, Panda Colorful Tshirt – High durability non-shrink fabric – Cross-gender Fashion but this fall, expect to see the popular print presented in a way that even Wednesday Addams would be in support of. Floral prints don’t always have to be perceived as “girly,” as designers such as Miu Miu, Gucci, and even Topshop are churning out this familiar print with a gothic-meets-grunge vibe that we’re very excited about. With Halloween and Thanksgiving around the corner, harnessing darker hues just makes sense, doesn’t it? Thanks to the overwhelming amount of street style pictures and shoppable products to prove it, wearing floral prints in darker shades is officially a trend. Anticipate opaque ruffled blouses, delicate maxi dresses, and shoes that are almost too gorgeous to take out of the box, to grace your closets this fall as you embrace your dark side once and for all this season.
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