Milan witnessed a big change, too. Poisonous frog Touch Me And DIe Tshirt – High durability non-shrink fabric – Cross-gender Fashion Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.
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When you think about the pop-culture moment of the year that had you living, Poisonous frog Touch Me And DIe Tshirt – High durability non-shrink fabric – Cross-gender Fashion what was it? Was it the reboot of Gossip Girl? The rebirth of Y2K trends? The return of the Met Gala? Or was it discovering cool new musicians? It seems that 2021 gave us a ton of buzzy moments, but here’s one specific phenomenon that was my personal favorite: the resurgence of celebrity couples’ style. No other topic quite lit up social media like celebrity couples. Remember when we all lost it over finding out Zoë Kravitz and Channing Tatum were a thing? Or seeing any of Megan Fox and Machine Gun Kelly’s coordinated outfits on the red carpet?. Like it or not, couples style is back and poppin‘. But before you dismiss the hold that celeb couples’ style has had on the zeitgeist as thirsty or a side effect of being couped up, keep reading, as I’ve done a deep dive through the internet to round up the best looks of the year. Ahead, find 15 celebrity couples whose personal and collective style proves that this past year was all about stuntin‘ with bae. Fair warning: This story may cause you to redownload Tinder or buy matching suits for you and your partner. If there’s one duo who understood and aced the celebrity-couple style trend this year, it’s Megan Fox and Machine Gun Kelly. While they served looks all year, their matching all-black ensembles for the Billboard Music Awards broke the internet. The Mugler dress on Fox? MGK’s black-painted tongue? I’m still in shambles over this coordinated look.
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