Milan witnessed a big change, too. Prayer Over Strength Jiu Jesus T-Shirt Styles Available – Multiple Colorways – Cross-gender Fashion Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.

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Every expert I’ve spoken to has been most excited by the many pairs of perfectly cut trousers in the spring/summer 2024 collections, Prayer Over Strength Jiu Jesus T-Shirt Styles Available – Multiple Colorways – Cross-gender Fashion which should hardly come as a surprise. Trousers have ruled the trends (and the market) for years now, and that’s set to continue as we head into the season, with an emphasis on the wide-leg variety. Yes, we love our leggings and joggers, but yes, we’re also interested in looking elegant, too. “I’ve never been a dress or skirt person, which is why it gives me great pleasure to see trousers continue to make such a statement on the S/S 24 catwalks,” says Who What Wear UK affiliate editor Emily Dawes. “Any stuffy, overly smart or uncomfortable connotations are well and truly out of the window now, though. As if the dependable wardrobe power piece couldn’t get any better, trousers are all comfort first for 2024. The loose, wide-leg silhouettes we’ve become accustomed to of late are staying (great news for my existing collection). Whether it be cargos (most definitely still a thing) or more relaxed, drawstring-waist styles, fluidity is key. Who needs joggers now?” Who, indeed.