Having analysed the spring/summer 2024 fashion trends for months now (literally), Primus McGrath Amphitheatre in Cedar Rapids IA July 27 2024 Poster Shirt I’m here to tell you about the ones that are genuinely wearable and will truly affect your wardrobe for the next six months (and beyond, if I have anything to do with it). There’s a lot to talk about for S/S 24, but this hasn’t always been the catwalk way. If all the world’s a stage, Fashion Month has long been the costume cupboard—a trove of froth and tulle, sparkle and glitter designed to catch the eye and hold it. A dressing-up box that, although delightful and entertaining to lose yourself in, doesn’t always hold up in reality. This isn’t necessarily a bad thing—we could all use some fabulous escapism from time to time—but, ultimately, when you venture out from the sanctity of your wardrobe, you need to be able to live in these creations. At least in the physical realm—we’ll get into the virtual later. For spring/summer 2024, I have to applaud designers for creating collections that, yes, hold beauty, but also have a place in the everyday. But first, let’s travel back to September and October of last year and reflect on how things unfolded. Across the four fashion capitals—New York, London, Milan and Paris—a total of 299 designers showcased their collections, 19 new to the Fashion Month circuit, compared to 247 for spring/summer 2023 (credit to the fashion data analysts at Tagwalk for doing these calculations). Growth is a good thing, especially in creative industries, but I found this hard to believe, personally. Off the top of my head, I can think of a handful of designers who couldn’t secure budget to show, or whose brands were lost to greater financial struggles (I still can’t move on from the Christopher Kane-shaped hole that permeated the London schedule). With growth always comes change, and perhaps one of the biggest this season came in the form of a renunciation. Alexander McQueen’s Creative Director Sarah Burton announced that the spring/summer 2024 collection would be her last after 26 years at the brand. Burton had respectfully taken the helm after the British institution’s iconic and groundbreaking founder Lee Alexander McQueen passed away in 2010, with her subsequent collections serving as a love letter to his influence and precociousness. Cate Blanchett attended, Naomi Campbell walked and a standing ovation rang out during the final, tender moments of Paris Fashion Week.

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Grab your exfoliating mitt and fake tan—shorts season is upon us and the stakes are high! “Last year, Primus McGrath Amphitheatre in Cedar Rapids IA July 27 2024 Poster Shirt underwear became outerwear and our minis shrunk to micro size, so it comes as no surprise that shorts have joined the party, making a bold comeback on the catwalks,” says Wheatland-Clinch. “What I think is most exciting—apart from the prospect of showing a bit more leg, a bit more often— is that as well as the usual summer line-up of linens and crochets, the likes of Tom Ford and Gucci have hiked up hemlines with a touch of tailoring, embracing suit styles and bringing belts back into the equation. Now, this leggy trend has far more potential to become a transitional staple, as opposed to one that will be forever bound only to our summer wardrobes.”. “If 2022 was the year of the micro skirt, 2024 will be the year of the micro short,” confirms Speed. “As fashion continues to take inspiration from Y2K trends, brands like Fendi and AZ Factory have been ushering us into a new era of shorts; an ever so slightly more modest take on 2023’s hot pants obsession.”