Last season, there was a clear ’90s directive when it came to minimalism, Put It In Rice 93 Shirt with logo vests, low-slung trousers and tube dresses as hero items. Now, things have been pared back even further; sure, Y2K maxi skirts and oversized suiting are very much a thing, as witnessed on the runways of Bottega Veneta and BOSS, but the silhouettes are cleaner and the colour palette even more refined. “After the outright outrageousness of various Y2K comebacks, I’m pleased to see a palette-cleansing take on ’90s fashion coming to the fore,” says Who What Wear UK editor-in-chief Hannah Almassi. “This was the peak moment for brands like Jil Sander, Calvin Klein, Helmut Lang and many more names whose special brand of clean-cut is being referenced once again for 2024. I’m very much here for this grown-up take on plain outfit ideas, and I think it will be a powerful way to craft a workwear wardrobe in the coming months.”
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The fact that a hair accessory won It Item of the Year means that when it comes to this industry, Put It In Rice 93 Shirt there really is no item too small to make a huge impact. Headbands have never really been “out” per se, but once fashion girls saw those puffy satin headbands come down the S/S 19 Prada runway, all bets were off. Coming in an assortment of candy colors, these pricey hair accessories sold like hotcakes, but spending almost $300 on a headband was not in the cards for everyone, and rightfully so. Naturally, other brands started jumping on the headband frenzy, and in the blink of an eye, these puffy hair adornments were pretty much all the fashion set cared about. “You know what they say: The higher the headband, the closer to [the fashion] gods,” Collings told us. “You’d be hard-pressed to find a stylish woman who didn’t sport a velvet, silk, or satin headband this year.”. “It was refreshing to see padded pink and bold headbands this year. So youthful yet so chic,” said one of our readers. This trend was easy to wear and find at low prices across the board. One of the infamous fashion-girl hacks of 2019 was identifying a trend like padded headbands and scoring it on Amazon for under $10—see for yourself in the shopping selection below. According to the general manager of ShopStyle, Alison Stiefel, headbands have shown the biggest increase in searches on ShopStyle’s site with a +14,100% spike. This means that although this trend has certainly dominated the market this year, shoppers are still spending on the accessory. So if you have yet to buy into it, the data show that it’s not too late.
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