Having analysed the spring/summer 2024 fashion trends for months now (literally), Santa’s Favorite Computer Gal Ugly Christmas Unisex Tshirt, Cotton Womenswear, High durability non-shrink fabric I’m here to tell you about the ones that are genuinely wearable and will truly affect your wardrobe for the next six months (and beyond, if I have anything to do with it). There’s a lot to talk about for S/S 24, but this hasn’t always been the catwalk way. If all the world’s a stage, Fashion Month has long been the costume cupboard—a trove of froth and tulle, sparkle and glitter designed to catch the eye and hold it. A dressing-up box that, although delightful and entertaining to lose yourself in, doesn’t always hold up in reality. This isn’t necessarily a bad thing—we could all use some fabulous escapism from time to time—but, ultimately, when you venture out from the sanctity of your wardrobe, you need to be able to live in these creations. At least in the physical realm—we’ll get into the virtual later. For spring/summer 2024, I have to applaud designers for creating collections that, yes, hold beauty, but also have a place in the everyday. But first, let’s travel back to September and October of last year and reflect on how things unfolded. Across the four fashion capitals—New York, London, Milan and Paris—a total of 299 designers showcased their collections, 19 new to the Fashion Month circuit, compared to 247 for spring/summer 2023 (credit to the fashion data analysts at Tagwalk for doing these calculations). Growth is a good thing, especially in creative industries, but I found this hard to believe, personally. Off the top of my head, I can think of a handful of designers who couldn’t secure budget to show, or whose brands were lost to greater financial struggles (I still can’t move on from the Christopher Kane-shaped hole that permeated the London schedule). With growth always comes change, and perhaps one of the biggest this season came in the form of a renunciation. Alexander McQueen’s Creative Director Sarah Burton announced that the spring/summer 2024 collection would be her last after 26 years at the brand. Burton had respectfully taken the helm after the British institution’s iconic and groundbreaking founder Lee Alexander McQueen passed away in 2010, with her subsequent collections serving as a love letter to his influence and precociousness. Cate Blanchett attended, Naomi Campbell walked and a standing ovation rang out during the final, tender moments of Paris Fashion Week.
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Suiting might have won the Trend of the Year award, Santa’s Favorite Computer Gal Ugly Christmas Unisex Tshirt, Cotton Womenswear, High durability non-shrink fabric but following the success and longevity of suiting as a whole, it has officially become a wardrobe staple in closets everywhere rather than a fleeting trend. Tailored separates have now graced more runways, celebrities, and street style stars than we anticipated, and according to our readers, that is due to the fact that this trend is the “most wearable for everyday while still always looking chic.” If both the S/S and F/W runways taught us anything this year, it was that the industry is taking a drastic shift away from gimmicky trends and toward a more approachable way of dressing. Suiting is one of the most notable key players within that movement, as you can wear the pieces together or separate, not only giving you more bang for your buck but also rounding out your wardrobe. Who What Wear’s editor in chief, Kat Collings, is very on board with the suiting lifestyle. “All hail the suit. I can’t think of a trend that was more beloved this year by the fashion set,” she told us. Beyond the wearability of the trend, our readers are keen to partake in the style for reasons that dig even deeper. “I think it really puts a pinpoint on the androgynous way of dressing in the modern fashion climate,” says one reader. Women have officially reclaimed the power suit as their own, and there aren’t any boundaries in terms of occasion, styling, or even price point. The shopping selection below will prove exactly that.
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