Model Duckie Thot took to Skull A little hippie A little hood shirt. Twitter to say that while the industry is quick to cast her in campaigns and in runway shows, few brands are taking viable action to support the black community. Today, many are calling out Virgil Abloh, the creative director of Louis Vuitton menswear and founder of Off-White, for what they see as a meager donation to Fempower. The reality is that fashion is an industry that benefits from commodifying and appropriating black culture. Small brands are making an impact and leading on a community level, but there is more work to be done.
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The cozy relationship between technology and comfort isn’t new—consider the hoodie-and-jeans uniform of Mark Zuckerberg and his Silicon Valley disciples—but perhaps they’ve become more inversely related. As technology gets more advanced, our clothes become less so Skull A little hippie A little hood shirt. They’re comfier, simpler in design, less public-facing. That isn’t to say we’re going to devolve into ribbed-knit cocoons; loungewear should be as cleverly designed as our “outside” clothes. Lunya’s certainly is.The silk separates are machine washable; shorts and joggers come with no-twist elastic waistbands; leggings have pockets for your phone and anti-chafe seams; and loose tanks feature underarm panels to avoid nip slips or spillage. Lunya’s fabrics are smart too, merging natural fibers with modern technology, from cool-touch cotton to “Restore Pima,” a blend of cotton and celliant polyester that transforms your body’s heat into infrared energy to increase blood flow and boost cell oxygenation. We’re probably a few years out from truly high-tech clothing, but it’s easy to see Lunya venturing further into that space with clothes that help you sleep better or soothe your muscles.
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