Last season, there was a clear ’90s directive when it came to minimalism, Smashing Pumpkins Rhinoceros Puff Print Shirt with logo vests, low-slung trousers and tube dresses as hero items. Now, things have been pared back even further; sure, Y2K maxi skirts and oversized suiting are very much a thing, as witnessed on the runways of Bottega Veneta and BOSS, but the silhouettes are cleaner and the colour palette even more refined. “After the outright outrageousness of various Y2K comebacks, I’m pleased to see a palette-cleansing take on ’90s fashion coming to the fore,” says Who What Wear UK editor-in-chief Hannah Almassi. “This was the peak moment for brands like Jil Sander, Calvin Klein, Helmut Lang and many more names whose special brand of clean-cut is being referenced once again for 2024. I’m very much here for this grown-up take on plain outfit ideas, and I think it will be a powerful way to craft a workwear wardrobe in the coming months.”

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No one can argue against the cultural relevance of the last decade; in many ways, Smashing Pumpkins Rhinoceros Puff Print Shirt it was filled with the most rapid changes in the zeitgeist humanity has ever seen. From the emergence of social media to the rise of social and political movements, the world as a whole changed in inconceivable ways—including the fashion industry. We’ve witnessed massive upheaval within the industry like Barney’s closing its doors and strides toward a more inclusive fashion industry, so it would be an understatement to say that the past decade was at all predictable. But through it all, we could always count on style; specifically, we could rely on style icons to always serve us up a look. And oh boy, did they put in work. Ahead you’ll find 20 women whose personal style helped to define the 2010s in fashion. Honestly, you can’t round up looks of the past decade without speaking to the downright odd outfits that the decade produced—including Lady Gaga’s one-and-only meat dress. It should be noted that Gaga’s style has evolved over the decade and she’s come to wear gowns you can buy at Bergdorfs instead of the grocery store, but this look truly speaks to the time in which style went not only avant-garde but became a way to speak about the issues facing the times. Not only was the past decade filled with contemporary looks, but it had its historical moments too—like when Kate Middleton married Prince William and became the Duchess of Cambridge. Not only did we get to witness the royal wedding of the decade, but watching the duchess make her way down the aisle in this Alexander McQueen gown was just a taste of all her stylish and classic moments to come.