The spring/summer 2024 showcase was set against an uncertain economic and political backdrop, Sorry shirt which may have led many designers to approach their collections with extra consideration. The customer has become more mindful too, further aware of their consumption and the downright privilege that it is to be a consumer right now. Yes, there will always be an appetite to shop, but there is a deliberate attempt to be less ostentatious about it (read: there will be far fewer logos this season). Of the trends, many carried on from previous seasons, not just the last. In addition to what Page observed above, from the palette to the prints down to finer details such as jewellery, big bags and ballet flats, it felt like we’d seen much of it all before, but this time with a renewed appeal. No big leaps were made—which is good in terms of our bank balances and wardrobes—and our editors were able to envision themselves wearing much of what they saw in their daily lives. Let’s hear it for the wide-leg trousers!. The more directional trends we did see were there to spark joy at a time when it felt like it might have been in short supply. There was a celebration of colour throughout, which could have quite easily taken over this entire trend report. Red continues to dominate, with Hermès’ designs acting as a stoic antithesis to the candy-pop looks that lined the Versace, Prada and Eudon Choi runways. There was shimmer but with a shakeup; silhouettes were stronger and the overall sweetness was distilled. Florals, for spring? They’ll never be groundbreaking, but with seismic petal proportions and blooms that jump off the toile they’re delicately attached to, there’s new life to be found in the trend that we assumed we’d seen everything from.
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The fact that a hair accessory won It Item of the Year means that when it comes to this industry, Sorry shirt there really is no item too small to make a huge impact. Headbands have never really been “out” per se, but once fashion girls saw those puffy satin headbands come down the S/S 19 Prada runway, all bets were off. Coming in an assortment of candy colors, these pricey hair accessories sold like hotcakes, but spending almost $300 on a headband was not in the cards for everyone, and rightfully so. Naturally, other brands started jumping on the headband frenzy, and in the blink of an eye, these puffy hair adornments were pretty much all the fashion set cared about. “You know what they say: The higher the headband, the closer to [the fashion] gods,” Collings told us. “You’d be hard-pressed to find a stylish woman who didn’t sport a velvet, silk, or satin headband this year.”. “It was refreshing to see padded pink and bold headbands this year. So youthful yet so chic,” said one of our readers. This trend was easy to wear and find at low prices across the board. One of the infamous fashion-girl hacks of 2019 was identifying a trend like padded headbands and scoring it on Amazon for under $10—see for yourself in the shopping selection below. According to the general manager of ShopStyle, Alison Stiefel, headbands have shown the biggest increase in searches on ShopStyle’s site with a +14,100% spike. This means that although this trend has certainly dominated the market this year, shoppers are still spending on the accessory. So if you have yet to buy into it, the data show that it’s not too late.
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