Support a devastated community Some Grandmas Play Bingo Real Grandmas Listen To The Jam shirt. is to purchase from black-owned beauty and fashion brands. “Black people are less likely to have access to capital to fund their businesses, so it’s critical non-POC support them because these purchases can make a major impact on the potential growth,” Thornton added in a comment to Vogue. “It’s small actions like supporting black-owned beauty brands that help level the capitalist playing field for us.” It’s also demonstrating you stand with black and brown communities, rather than upholding brands that might instead exploit black and brown cultures and rituals.
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Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman Some Grandmas Play Bingo Real Grandmas Listen To The Jam shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves, when they’re in their own spaces and (probably) aren’t Instagramming their outfits.
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