Having analysed the spring/summer 2024 fashion trends for months now (literally), Swifties for palestine #swiftiesforpalestine shirt I’m here to tell you about the ones that are genuinely wearable and will truly affect your wardrobe for the next six months (and beyond, if I have anything to do with it). There’s a lot to talk about for S/S 24, but this hasn’t always been the catwalk way. If all the world’s a stage, Fashion Month has long been the costume cupboard—a trove of froth and tulle, sparkle and glitter designed to catch the eye and hold it. A dressing-up box that, although delightful and entertaining to lose yourself in, doesn’t always hold up in reality. This isn’t necessarily a bad thing—we could all use some fabulous escapism from time to time—but, ultimately, when you venture out from the sanctity of your wardrobe, you need to be able to live in these creations. At least in the physical realm—we’ll get into the virtual later. For spring/summer 2024, I have to applaud designers for creating collections that, yes, hold beauty, but also have a place in the everyday. But first, let’s travel back to September and October of last year and reflect on how things unfolded. Across the four fashion capitals—New York, London, Milan and Paris—a total of 299 designers showcased their collections, 19 new to the Fashion Month circuit, compared to 247 for spring/summer 2023 (credit to the fashion data analysts at Tagwalk for doing these calculations). Growth is a good thing, especially in creative industries, but I found this hard to believe, personally. Off the top of my head, I can think of a handful of designers who couldn’t secure budget to show, or whose brands were lost to greater financial struggles (I still can’t move on from the Christopher Kane-shaped hole that permeated the London schedule). With growth always comes change, and perhaps one of the biggest this season came in the form of a renunciation. Alexander McQueen’s Creative Director Sarah Burton announced that the spring/summer 2024 collection would be her last after 26 years at the brand. Burton had respectfully taken the helm after the British institution’s iconic and groundbreaking founder Lee Alexander McQueen passed away in 2010, with her subsequent collections serving as a love letter to his influence and precociousness. Cate Blanchett attended, Naomi Campbell walked and a standing ovation rang out during the final, tender moments of Paris Fashion Week.
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After we saw the street style situation at New York Fashion Week, one thing was abundantly clear: Swifties for palestine #swiftiesforpalestine shirtStreet style is back. And we couldn’t be happier about it. After New York comes London, and the showgoers at London Fashion Week have clearly been studying the spring trends. It was still a bit chilly in London, but people were creative about working spring trends into their look, mostly via color and accessories. Typically, you see a lot of trench coats, suiting, and midi dresses with boots on the streets of LFW. There was certainly plenty of that, and it’s still as chic as ever, but we also spotted plenty of fresh trends that you don’t see every season. We invite you to keep scrolling to peruse some of the best looks at London Fashion Week and shop the new spring trends that made them excel. As you may have heard, bomber jackets have returned after a long hiatus, but this time, they’re much more oversize and often in bright colors. Color trends for a new season usually pop up first, so it’s not surprising that one of the biggest ones for spring was everywhere in London—orange. This cheerful, bold hue that was once reserved for summer has proven its ability to work year-round.
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