London Fashion Week has officially wrapped up, That’s What I Do I Rad Books I Drink Coffee And I Know Things Unisex Tshirt, Cotton Womenswear, High durability non-shrink fabric and while showgoers have already landed in Milan, we wanted to take a moment to appreciate the quality looks that were worn on the streets of London. Although the city is known for its gloom, the fashion set’s ensembles were nothing but sunshine while flaunting an assortment of all your favorite standout colors. We hinted earlier that saturated shades were going to take over the fashion scene in 2021, and it seems that our trend predictions have come true. From bubblegum pink to kelly green, saturated hues certainly outshined neutrals at this year’s Fashion Week. Keep scrolling for our favorite looks in a variety of trending shades. We know fall is typically the time to pull out all your neutrals, but take a note from the street style set below, and add some pops of color to your wardrobe this season. If you’re an avid reader of Who What Wear, you’ll know that we’ve been pretty adamant about our affection for bubblegum pink. We first spotted it all over the S/S 21 runways, and it hasn’t hit the brakes since then.

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Milan witnessed a big change, too. Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, That’s What I Do I Rad Books I Drink Coffee And I Know Things Unisex Tshirt, Cotton Womenswear, High durability non-shrink fabric which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.