Which is why. The Oneders shirt I applaud top hairdresser George Northwood for launching his Undone haircare products in aluminium canisters. Its an ideal material for the bathroom because, as well as being infinitely recyclable, aluminium is instantly identifiable as such: its opaque, silvery appearance sets it apart from the mishmash of bad, better and best plastics in the shower. We instinctively know what to do with a baked bean tin, for example, so never dither. Northwood’s lightweight containers look great, but crucially, the product inside is something Ill use enthusiastically.
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Brett explains the importance of steering people to using premium garments. The Oneders shirt He says We don’t quote the lower level of garments for our customers. When a customer comes to us and says we want 10,000 shirts, we say use BELLA+CANVAS 3001. It’s not that much more expensive, but in the long run, you get a huge amount of impressions. People will actually wear that shirt and maybe even call it their favorite T-Shirt. The investment will pay in dividends down the road. When you chose a premium basic over a trade basic, you’re setting yourself up to create a consistent and high-quality experience for your customers. When a garment is soft, fits well and looks great, people will wear it again and again, essentially becoming a walking billboard for your company providing significant impressions that convert to end-user sales! Once the customer has decided on the shirt and the designer has created something specifically for that garment, the next decision is the type of ink. Is it a 100% cotton shirt or a shirt that will discharge well? Are you printing for a big brand that needs complete Pantone accuracy? If so, you might want to revert to a plastisol ink to make sure you’re spot on with color matching every time.
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