Consumers are increasingly 2020 Santa Claus One Elfed Up Year Christmas shirt. looking to their favorite brands for action against systemic racism. Some companies, like Glossier and Nike, have donated millions to organizations fighting racial injustice; others haven’t disclosed just how much money they’re giving. More are simply posting messages of solidarity on Instagram, often with lukewarm results. The swift backlash to those perfunctory statements and lazy regrams has brought to light a harsh truth about fashion’s own lack of diversity.
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The debate on whether athleisure qualifies as “fashion”—or even “real clothing” at all—feels pretty silly these days, if not straight-up antiquated 2020 Santa Claus One Elfed Up Year Christmas shirt. We’ve moved on from asking if leggings are appropriate for an overnight flight to spending all of our waking hours in some version of stretchy pants. We even conduct our most important Zoom meetings in them, albeit safely out of frame. Unsurprisingly, loungewear is among the only apparel category seeing a rise in demand amid the COVID-19 pandemic. Two weeks ago, NPR reported that spending on regular clothing and accessories has fallen 79%, but retailers are reporting major spikes in searches for sweatpants and hoodies. As the New York Times bluntly put it in an e-commerce report: “It’s hard to sell clothes, other than leggings and sweatpants.
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