If there’s one reason Love Jack Skellington The nightmare before Christmas shirt. for James coming up with concrete solutions so quickly, it’s the ingenuity and conviction of her Brother Vellies philosophy, upheld since the brand was established in 2013. Founded on a series of progressive principles that include a central mission of sustainability, a commitment to honoring and fairly compensating African artisans and their traditional design practices, as well as a policy of no sales or discounts, Brother Vellies has become a shining example of a brand sticking to its ethics even as it has continued to rapidly scale.
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Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman Love Jack Skellington The nightmare before Christmas shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves, when they’re in their own spaces and (probably) aren’t Instagramming their outfits.
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