Does the perfect screen print exist. Off Duty Save Yourself shirt How many times have you tried and failed at getting the perfect print ? Brett Bowden, owner of screen print shop Printed Threads has been in the business long enough to have learned all the best printing practices that took him from amateur level to now one of the most sought out printers in the country. He also gives presentations and demonstrations to thousands of printers a year, so you could say he’s an expert in his craft. So what is the perfect print? Is there really such a thing? In Brett’s opinion, the perfect print is subjective on the message that is coming across. To achieve such a task, it takes a few key factors: premium apparel, a meaningful design, and a great touch and feel. When you stick to those substantial pillars, you’re sure to see success.
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Brett explains the importance of steering people to using premium garments. Off Duty Save Yourself shirt He says We don’t quote the lower level of garments for our customers. When a customer comes to us and says we want 10,000 shirts, we say use BELLA+CANVAS 3001. It’s not that much more expensive, but in the long run, you get a huge amount of impressions. People will actually wear that shirt and maybe even call it their favorite T-Shirt. The investment will pay in dividends down the road. When you chose a premium basic over a trade basic, you’re setting yourself up to create a consistent and high-quality experience for your customers. When a garment is soft, fits well and looks great, people will wear it again and again, essentially becoming a walking billboard for your company providing significant impressions that convert to end-user sales! Once the customer has decided on the shirt and the designer has created something specifically for that garment, the next decision is the type of ink. Is it a 100% cotton shirt or a shirt that will discharge well? Are you printing for a big brand that needs complete Pantone accuracy? If so, you might want to revert to a plastisol ink to make sure you’re spot on with color matching every time.
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