In the 90s, the hood-liner trend was taking off in the skate and snow scene. Thug Life Young Dwayne Johnson The Rock shirt Now, it’s taking over the custom apparel world. What you may not know is how simple this custom apparel look is to achieve and how it can help grow you business’ revenue. When you need a design printed onto a garment or promotional item, you’ll have some printing options to choose between. Screen Printing has been used to transfer designs onto items for decades. More recently, Digital Printing, or Direct to Garment (DTG), has become a popular way to transfer highly detailed designs onto garments. Which method is best for your project?
Thug Life Young Dwayne Johnson The Rock shirt, hoodie, sweater, longsleeve and ladies t-shirt
For those new to this industry. Print-on-demand occurs with direct-to-garment (DTG) printers. These are like large inkjet printers that can print directly on to cotton fabrics. Print-on-demand works for people starting out their clothing line because there are not many upfront cost. It works by you’re simply going to be having your credit cards charged when someone else buys your product from your website. This is great for small influencers or small retail brands. DTG is a great option for anybody who is unsure about how much inventory they should buy, because they don’t have that purchase history with their audience. Thug Life Young Dwayne Johnson The Rock shirt With DTG, you can offer new designs, try a new line, or target a more niche audience. If you’re not sure how these designs will perform, you won’t be risking that much with DTG. You can start with print-on-demand and then graduate into screen printing for each individual design. Let’s say you have a company logo with one or two colors in the design and you want to print on a black shirt. If you’re planning to sell 500 of them, it is not in your best interest to offer it on print-on-demand but rather try screen printing which you can produce for five or six dollars. Pricing is worth it to switch to traditional screen printing with as few as 50 pieces per design. If you know you can sell 50 pieces of a design, you’ll most likely be saving money with screen printing. Another positive to screen printing is the washability and feel of the print is a bit more premium than DTG.
So what’s best for your brand?
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