Every expert I’ve spoken to has been most excited by the many pairs of perfectly cut trousers in the spring/summer 2024 collections, Vibe Merchant Good Vibes Only Bear Shirt which should hardly come as a surprise. Trousers have ruled the trends (and the market) for years now, and that’s set to continue as we head into the season, with an emphasis on the wide-leg variety. Yes, we love our leggings and joggers, but yes, we’re also interested in looking elegant, too. “I’ve never been a dress or skirt person, which is why it gives me great pleasure to see trousers continue to make such a statement on the S/S 24 catwalks,” says Who What Wear UK affiliate editor Emily Dawes. “Any stuffy, overly smart or uncomfortable connotations are well and truly out of the window now, though. As if the dependable wardrobe power piece couldn’t get any better, trousers are all comfort first for 2024. The loose, wide-leg silhouettes we’ve become accustomed to of late are staying (great news for my existing collection). Whether it be cargos (most definitely still a thing) or more relaxed, drawstring-waist styles, fluidity is key. Who needs joggers now?” Who, indeed.
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French fashion may be mysterious and masterful, but it’s not entirely unattainable. Vibe Merchant Good Vibes Only Bear Shirt The residents of this highly chic country are forever at the top of the tree when it comes to effortlessness—no other nation could possibly contend for the title. But as well as adopting their relaxed attitude to getting dressed, there are style cues you can take and tweak to incorporate into your own wardrobe and bring in un petit peu of that coveted je ne sais quoi. It’s highly likely you know some major French fashion rules by heart already. For example, brushing your hair is a sacrilegious act, one should never skimp on the day-to-day pillars of a closet, and everything is best worn thrown together to encourage the perception that you’ve probably had a really wild time the night before. French girls are having fun and living life to the fullest—or at least that’s what their outfits tell us—but there are other, more nuanced factors that play into a Gallic woman’s wardrobe as a whole. And that’s where we step in. So, enroll in our French style school, where you’ll learn everything from the grade-one basics through seriously advanced stages of being super chic. Get scrolling to see and shop the French fashion guidance. And yes, it’s a totally normal—nay, brilliant—thing to dress similarly or even in the same outfit as your maman. Great style and wardrobe classics never fade, so why can’t you wear them now and in four decades’ time? It girl Jeanne Damas proved the point recently, snapping herself alongside her mother, both wearing the same blue ribbed tee (from her collection on Rouje) and high-waisted jeans.
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