I’ll resist the temptation to quote perhaps the most famous line in fashion-themed cinematic history for the second time in this trend report, Vote Democratic Party Donkey 2024 Election Vote Biden shirt but let’s just say florals are hardly revolutionary when it comes to the warmer months. At least they weren’t until designers decided to double down on the trend and give it the gusto it has long been craving with a new take on blooms. We spotted a plethora of pretty 3D floral embellishments across plenty of collections (how gorgeous are Zimmermann’s waterfall petals?), as well as flowers so giant, they’re giving Alice in Wonderland-levels of psychedelia. “Spring/summer 2024 has moved the conversation so far forward that ditsy prints have left the chat and now we’re on to big, bad blooms,” says Farrell. “Imagine yourself submerged into a three-dimensional garden of plump peonies and trails of forsythias, and you’re a little closer to this year’s take on the ubiquitous print. Embellishment, embroidery and saturated colours are employed to help bring this living garden to life (and in the case of Balmain and Cecilie Bahnsen, you can expect bouquet detailing so real you can almost smell it). In short, 2024 is the year that florals are taking root.”

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I scream, you scream, Vote Democratic Party Donkey 2024 Election Vote Biden shirt we all scream for flat shoes! Whilst I won’t go as far as to say that heels are redundant this season, the spring/summer runways felt like a collective celebration of flats. Where slip dresses might have been styled with strappy sandals, we saw brogues tag in. Ballet flats have ruled the footwear roost for the last 365 days and their appeal is showing no signs of waning, as evidenced by Prada, Chanel and Fendi. Having spent the first few years of my career teetering around London in constricting and crippling heels just because they felt “fashion”, the way designers have adopted the flat is more profound than it might otherwise seem. “Fashion’s obsession with ballet flats and mary janes is set to continue well into the new year, but for S/S 24, luxury brands are kicking things up a notch,” says Lyst’s content editor Morgane Speed. From Loewe’s crystal-encrusted version to Fendi and The Attico’s jewellery-like detailing, these are more than just shoes; they’re works of art.”. “Flat shoes continue to dominate, especially in sheer mary jane and ballet styles—+110% vs. last year,” continues Liane Wiggins, head of womenswear at Matches. “Mesh is still the must-have fabric of the summer, with brands such as Khaite, Le Monde Beryl and Emme Parsons leading the demand. We predict The Row’s unexpected take on the trend with its runway jelly shoe will be a cult item this summer.”. “If ever there’s a moment for comfort, you can be sure to count me in,” adds Rebecca Rhys-Evans, Who What Wear UK branded content editor. “And of all the comfort-inducing trends, flat footwear is the one that I’m most up for. Y2K and the “indie sleaze” renaissance have reignited our love of ballet flats in all their forms, and rest assured they’re not going anywhere for S/S 24. Pastel or Prada, embellished or adorned with bows, when it comes to our shoes we’re embracing new heights this season, and boy are our heels happy about it.”