The spring/summer 2024 showcase was set against an uncertain economic and political backdrop, We Hit Refresh Shirt which may have led many designers to approach their collections with extra consideration. The customer has become more mindful too, further aware of their consumption and the downright privilege that it is to be a consumer right now. Yes, there will always be an appetite to shop, but there is a deliberate attempt to be less ostentatious about it (read: there will be far fewer logos this season). Of the trends, many carried on from previous seasons, not just the last. In addition to what Page observed above, from the palette to the prints down to finer details such as jewellery, big bags and ballet flats, it felt like we’d seen much of it all before, but this time with a renewed appeal. No big leaps were made—which is good in terms of our bank balances and wardrobes—and our editors were able to envision themselves wearing much of what they saw in their daily lives. Let’s hear it for the wide-leg trousers!. The more directional trends we did see were there to spark joy at a time when it felt like it might have been in short supply. There was a celebration of colour throughout, which could have quite easily taken over this entire trend report. Red continues to dominate, with Hermès’ designs acting as a stoic antithesis to the candy-pop looks that lined the Versace, Prada and Eudon Choi runways. There was shimmer but with a shakeup; silhouettes were stronger and the overall sweetness was distilled. Florals, for spring? They’ll never be groundbreaking, but with seismic petal proportions and blooms that jump off the toile they’re delicately attached to, there’s new life to be found in the trend that we assumed we’d seen everything from.
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With everyone from our favourite emerging brands like I.Am.Gia and We Hit Refresh Shirt Miaou to heavy hitters in the Tibi and Rosie Assoulin category pushing plaid for this season, our favourite influencers, editors, and trend setters have definitely gotten the memo. It’s no surprise, then, that I had such trouble narrowing down my favourite street style shots in the classic print to a mere 13. Not to mention the will power it took to curate my dozens of plaid products I’m loving right now to a more-digestible number under 20. Nonetheless, I did it, and the result is a seriously inspirational group of plaid-covered outfits you’re going to want to copy ASAP. Luckily, you can because—not to brag, but—I think you’re going to love the shopping picks we narrowed down for you. But enough of my trying to convince you. Simply see for yourself below. Off-the-shoulder tops for summer are a fashion phenomenon unlike any we’ve seen before. The second this trend was called out, it seemed as though every single retailer’s racks were filled with shoulder-exposing styles that they couldn’t keep in stock. With the rapid expansion of a trend like this, it seems only natural that it would eventually die down, but exactly the opposite has happened with the off-the-shoulder craze. Since its debut, the style has evolved to take the form of a variety of new silhouettes that you absolutely must know about. It’s no longer just about the straight-across style—there are one-shoulder, cutout, asymmetrical, and strappy counterparts that are just as stylish.
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