This season saw a retelling of the romantic narrative that designers flirt with every spring season, YO YO YO and MERRY CHRISTMAS Unisex Tshirt, Cotton Womenswear, High durability non-shrink fabric only this time it comes with an edge. There were sweeping gowns to swoon over but with modern translations to balance them out, such as fresh silhouettes, fabric pairings and garment combinations. The runway imagining of the Dakota Johnson adaptation of Persuasion, if you will. For me, the mood is encapsulated by Liberowe’s viral peplum jacket. “I’m a sucker for practicality and so most of my wardrobe consists of classic, capsule basics like black trousers, striped knits and white shirts,” professes Dawes. “But that doesn’t mean there’s not a part of my soul that longs to embrace a world of prettier, more ‘feminine’ fashion. Enter the modern romantics trend; an all-round cooler, fresher and easier way to incorporate chiffon-y pastels, frills and bows into our everyday wardrobes, and an answer to my fashion prayers. “The S/S 24 collections are all about wearability, but this trend is proof that doesn’t have to mean boring. All it takes is layering a flash of pink and lace under a trench coat as seen at Gucci, adding a bow to comfortable kitten heels at Erdem or a cardigan to your favourite full skirt, or pairing pearl earrings with a monochromatic outfit by way of Givenchy. If Marie Antoinette was dressing for 2024, she’d be spearheading this trend for certain.”

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The spring/summer 2024 showcase was set against an uncertain economic and political backdrop, YO YO YO and MERRY CHRISTMAS Unisex Tshirt, Cotton Womenswear, High durability non-shrink fabric which may have led many designers to approach their collections with extra consideration. The customer has become more mindful too, further aware of their consumption and the downright privilege that it is to be a consumer right now. Yes, there will always be an appetite to shop, but there is a deliberate attempt to be less ostentatious about it (read: there will be far fewer logos this season). Of the trends, many carried on from previous seasons, not just the last. In addition to what Page observed above, from the palette to the prints down to finer details such as jewellery, big bags and ballet flats, it felt like we’d seen much of it all before, but this time with a renewed appeal. No big leaps were made—which is good in terms of our bank balances and wardrobes—and our editors were able to envision themselves wearing much of what they saw in their daily lives. Let’s hear it for the wide-leg trousers!. The more directional trends we did see were there to spark joy at a time when it felt like it might have been in short supply. There was a celebration of colour throughout, which could have quite easily taken over this entire trend report. Red continues to dominate, with Hermès’ designs acting as a stoic antithesis to the candy-pop looks that lined the Versace, Prada and Eudon Choi runways. There was shimmer but with a shakeup; silhouettes were stronger and the overall sweetness was distilled. Florals, for spring? They’ll never be groundbreaking, but with seismic petal proportions and blooms that jump off the toile they’re delicately attached to, there’s new life to be found in the trend that we assumed we’d seen everything from.