Milan witnessed a big change, too. The Darts Geneva Switzerland June 29 2024 Poster Shirt Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.
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While editors, stylists, The Darts Geneva Switzerland June 29 2024 Poster Shirt and makeup artists often look to the runways to inform the next biggest trends in beauty (think bold hair color and fluffy, crimped hair this year!), today we’re honing in on the inspiring hair trends that are popping up off the runways. From trendy low ponytails to wavy Carrie Bradshaw curls to sharp center partings, there is a little something for everyone— from New York to Paris. And the best part? They’re all pretty easy to pull off, so you can feel like a pro adding them to your repertoire. If you’re looking for a little inspiration on how to style your hair, scroll below for the hair trends dominating that are dominating and shop the must-have products to achieve the look. Forget pulling your hair up high, sleek low ponytails are everywhere right now. Most were pulled tight and tied with minimalist hair ties while others had a more relaxed undone aesthetic.
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